PRODUCT LAUNCH

CLIENT: Virtual Technology
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PROGRAM: Product launch
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CHALLENGE: Increase sales and market share
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SITUATION: Virtual Technology was launching an online shopping mall.  Virtual Technology Mall consolidates the online shopping experience by bringing together a multitude of widely recognized products, services, and brands under one virtual mall “roof”.  
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STRATEGY: Felicity Consulting facilitated agreements with a broad range of affiliate partners.  Additionally, Felicity developed a marketing strategy that utilized online and offline seasonal marketing promotions to build brand awareness and drive traffic through the Virtual Technology Mall web portal.    
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RESULTS: Felicity Consulting successfully launched the product in an untapped market segment.  The launch program helped Virtual Technology compete against similar services for market share, exceeding financial targets outlined in the program’s objectives.    

RESELLER

CLIENT: Near Future      
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PROGRAM: Home automation
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CHALLENGE: Drive market share of home automation products
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SITUATION: Additional channel partner support was needed to reinforce Near Future’s home automation sales efforts.  Near Future asked Felicity to develop a sales program to drive incremental market share and sales of home automation products.
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STRATEGY: Felicity Consulting developed a channel partner program to target high-end custom home builders.  The program included co-branding initiatives as well as a revenue sharing component with the home builders.  
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RESULTS: The program successfully targeted hundreds of high-end custom home builders throughout the United States .  Near Future also was able to partner with builders to facilitate direct-to-customer sales and marketing programs in other product categories.  

DIRECT

CLIENT: Innovative Mobility Solutions
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PROGRAM: Wireless telephony
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CHALLENGE: Increase wireless application sales
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SITUATION: Innovation Mobility Solutions’ sales infrastructure was designed to support selling wireless data applications to government entities, municipalities and public safety organizations.  Innovative Mobility Solutions’ growth enabled them to expand into the enterprise space.  The shifting sales strategy required support beyond what existing resources could provide.
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STRATEGY: Felicity recruited, hired and trained a sales team to target high revenue producing enterprise accounts.
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RESULTS: Felicity developed relationships with Innovative Mobility Solutions’ strategic partners and successfully targeted vertically segmented enterprise accounts and grew market share.